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MARENS: Cafè and Interior Decorating Boutique
Project Type
Branding Strategy, Visual Identity, Logo(s), Web design, Signage, Marketing assets and collateral, Menu design, Business Assets
Date
April 2023
Location
Bergen, Norway
For Bergen’s coziest café-meets-interior-boutique, we built a warm, Scandinavian-inspired brand identity that feels like a gathering place in every detail.
Outside Bergen, there’s a café and interior boutique with one big mission: to be the HQ — the gathering place — for joy, closeness, and inspiration in everyday life.
When Maren reached out, she wanted her brand to feel like the experience she was creating: warm, intentional, and beautifully Scandinavian. Together, we started by getting crystal clear on her vision, values, and ideal customer.
The result? A visual identity that feels personal yet polished — with a handwritten-style logo, a full set of submarks and icons, pattern design, and a color palette inspired by the mood board you see here: soft, warm, and welcoming.
We designed a Shopify website and e-commerce store, along with every touchpoint in the customer experience: coffee loyalty cards, stickers, tissue paper with custom patterns, signage, shopping bags — the little details that make a brand unforgettable.
Now, every corner of MARENS tells the same story: thoughtful design, beautiful products, and a café people can’t wait to come back to.
