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SMUDFOOD: Food recipes and prepping subscription
Project Type
Branding Strategy, Visual Identity, Logo(s), Business Assets
Date
2022
Praise from our client
“With 10+ years of experience in marketing and communications, I know the difference between good and great when it comes to marketing and branding partners. Christine at Volière is truly a great one.
Marketing is like asking someone for a date. Branding is the reason they say yes. If you want lots of dates for your business, then Christine is a safe bet.”
From one woman’s dream of a simpler, healthier life, we were there from the start — name, brand, and website consulting — turning a passion for food into a full-fledged movement.
Helene came to us with more than an idea. She wanted a change in her life. Something meaningful. Something hers. And she knew it had to involve food.
So we began at square one: naming her concept. Smudfood — short for simple, healthy food — was born. From there, we built a brand identity that matched her vision: bold, modern, and full of energy.
The logo. The color palette. The typography. The brand voice. Every visual detail crafted to make Smudfood feel fresh, exciting, bold, and full of possibility.
Today, Smudfood helps families across Norway make healthy eating simple and stress-free. And it all started with one dream, a new name, and a brand built with intention.
