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STRIKKEKAFFE: Knitting Patterns and Community

Project Type

Branding Strategy, Visual Identity, Logo(s), Web design consulting, Business assets

Date

2022

Praise from our client

"I didn't know where to start. Thank you Christine, for helping me through this process. My new branding elevates my vision and I'm very happy with the result." Tonje, Founder of Strikkekaffe

Strikkekaffe — “knitting and coffee” in Norwegian — is a whole world for knitters, created by Tonje Hodne. She came to us to give it the brand identity it deserved: calm, thoughtful, and inspired by Scandinavian nature.

We designed the logo, icon system, color palette, typography, and visual templates — everything needed to create a cohesive, recognizable brand. The palette, drawn from the soft blues, beiges, and browns of Nordic landscapes, gives the brand a sense of calm and connection to nature.

The pattern design templates we designed help Tonje keep everything consistent as she sells knitting patterns and builds her creative universe. From the website visuals to digital downloads to signage, every touchpoint was crafted to feel warm, modern, and unmistakably Strikkekaffe.

Now, the brand has the same inviting, handmade quality as the craft it celebrates — a place where knitters feel right at home.

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